hi there
I’m a Creative Director and CG Artist with a focus on cinematic immersive storytelling, visual world-building, and performance driven animation. I specialize in translating ideas into fully realized, emotionally resonant experiences. Whether that means designing pitch winning frames, directing character-driven spots, or crafting entire animated worlds from scratch.
I love performances that ring true, honest and alive, where the character’s soul radiates so close you can almost reach and touch it.
My background is rooted in 3D animation, with a technical emphasis on lighting, look development, and visual storytelling for major commercial campaigns. I’ve led creative teams and collaborated closely with clients to develop award-winning work for brands like Apple, Target, Chevron, Kellogg’s, Porsche, and many more. From concept through post, I thrive in shaping projects that feel intentional, and deeply immersive.
At the core of my creative process is the desire to make every world feel lived-in. I obsess over the tiniest details, not out of perfectionism, but because I believe those subtleties are what make an idea breathe. My favorite kind of work blends sharp storytelling, art direction, and design with just the right touch of chaos and humanity. I aim to create moments that feel both spectacular and grounded.
I think like a filmmaker, build like a technician, and create like a storyteller. My skillset spans scripting, lighting direction, design, and team leadership, and I love helping others bring their best work forward. I’ve also written scripts that have been turned into full commercials, helping bridge the gap between ideation and execution in a way that feels both honest and impactful.
my process
Start with story. Stay scrappy. Stay specific. I believe in collaborative iteration, treating every project as a playground for ideas. I work hand-in-hand with teams, animators, compositors, modelers, and clients alike to explore multiple creative solutions while keeping the heart of the story intact.
World-building isn’t just something I do for work, it’s a personal passion. I love crafting fantasy worlds in my spare time, building lore, cities, and cultures so detailed they could be mistaken for real histories. This practice continuously sharpens my ability to dream big but execute with clarity and intent.
Right now, I’m focused on directing and developing new animated campaigns that balance emotional storytelling with technical precision. I’m always seeking opportunities to push creative boundaries, mentor emerging talent, and make worlds worth getting lost in.