kohler

do you

Set Design by Liam Elias

Kohler Brand® | Scholar

the story

Scholar teamed up with our friends at The Beacon to announce to the world, when it comes to Kohler’s self-cleaning toilets, you can spend less time cleaning and more time doing you. Together, we crafted a narrative that evokes a feeling of captivation as our ensemble of characters transport themselves from stylish bathroom scenes to idealized imaginative settings.

In each of our setups, we combined custom set designs, practical transitions, and visual effects to stitch the worlds of “I’d love to be anywhere but here” with “look at the things I could do.” We created something authentically Kohler with aesthetically pleasing transitions and match cuts, all accomplished in a way that grabs your attention and keeps 'em coming back for more.

designing
the sets

Every choice was driven by the goal of crafting a visually captivating narrative. We designed each set to seamlessly connect our dynamic cast with their unique environments, ensuring the brand remained at the forefront. Every space was art-directed with personality, serving as an extension of the individual stepping into it.

Below are the set designs I created for the campaign. I first designed them in 3D, and the production design team later brought them to life at full scale.